Guest post by Ian Lunt.
In popular culture, peak beard has been defined as the point in time when the rate of beard destruction exceeds the rate of beard production. By extension, peak tweet can be defined as the time when the rate of tweet production far exceeds the rate of potential consumption.
In 2015, a sizable ecology conference exceeded peak tweet. Attendees live-tweeted far more messages than readers could feasibly find or read. Which creates a quandary we haven’t before had to face:
Now that live-tweeting has mainstreamed, how can we increase the utility of conference tweeting to improve outreach?