I think a lot of academic article titles are pretty bad. What do I mean by bad? The title doesn’t really tell you what the paper is actually is about. It could be buried in jargon, or overselling an idea, or focuses on details that most of the intended audience won’t care about.
Does the title of a paper affect how it gets read and cited? Probably. In what way? That’s not so simple, based on my short browse of some scientometric findings.